Hi, I’m Heli. Product Designer crafting intuitive, scalable experiences for complex enterprise products. I believe great design is where function meets visual craft.

I studied Visual Communication at Minshar School of Art, where I developed a strong foundation in design thinking and visual craft. From my first year, I was already working in the industry - gaining hands-on experience across digital agencies and design studios, and building a diverse skill set that spans branding, illustration, and digital product design.

In my 4th year I transitioned into product design, working as a UX/UI Designer at a startup. Shortly after graduating, I joined ServiceNow as a design intern - a role that quickly grew into a full-time position where I've spent the last 2.5 years designing at scale.

At ServiceNow, I've been part of a large, cross-functional product team - collaborating closely with PMs, engineers, and QA across multiple workstreams to ship features used by thousands of enterprise users worldwide. This experience has sharpened my ability to navigate complex design systems, balance business goals with user needs, drive end-to-end feature design in a fast-paced B2B SaaS environment, and communicate design decisions to diverse stakeholders. I'm passionate about creating products that are both intuitive and impactful - and I'm looking for my next challenge in a team where design is taken seriously.

My Approach
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I believe UX is all around us - in the products we use, the spaces we move through, the systems we navigate daily. This viewpoint is what drives me to look beyond the surface and design experiences that genuinely make things easier, clearer, and more human. I approach design as both a craft and a strategic tool. I bring a multidisciplinary perspective, combining product thinking, visual sensibility, and a deep curiosity for how people interact with technology. I care as much about why a decision is made as how it looks.